#29, Typography

"You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work."

-Massimo Vignelli

Do the "I love you's" feel different when you read them? Do the light, regular, and bold weights sound different in your head? Typeface provides a mood and gives text atmosphere. They make text more imaginative and meaningful.

An international group of design experts voted on the world's best fonts. Take a look at the samples below and guess which was voted #1.

Describe one font you like and one font you dislike. How does the font make you feel? What imagery does the font bring to mind? Does a type of voice come to mind when you read the font?

Optional: Which font (or fonts) will you be using for your résumé? Why?

(#3, Helvetica, was voted the world's best typeface.)

-Brenden Lee Teacher

just build up, and then roll em'