#225, Glazed
Since the first SARS-CoV-2 vaccines were approved by the FDA, the U.S. has struggled with vaccine resistance. Millions of Americans remain unvaccinated and the spread of the virus continues to wreak havoc on the lives of citizens all across the nation (South Korea’s vaccination rate is 87%, one of the best in the world). State governments have offered incentives to citizens to get vaccinated such as tickets to a New York Yankees game, custom hunting rifles, scholarships, entry into a $1 million lottery…but none have been quite as revolutionary as Krispy Kreme’s new offering.
The famous doughnut chain made headlines recently with its unusual new incentive. Read the article below to learn more.
Krispy Kreme Offers Vaccinated Customers Free Ride On Glaze Conveyor Belt
By NICK CUMMINGS-BRUCE | April 2022
WINSTON-SALEM, NC—As a token of its appreciation to members of the public doing their part to fight Covid-19, leading doughnut purveyor Krispy Kreme announced Wednesday it would begin offering vaccinated customers a free ride on its glaze conveyor belt. “We know a lot of our customers stayed home this past year and missed visiting their local Krispy Kreme, so the least we can do is offer them a complimentary glazing once they get inoculated,” said CEO Michael J. Tattersfield, explaining that anyone who displays a qualifying Centers for Disease Control Vaccination Record Card would get to hop on the conveyor and receive a full-body coating of sugar, milk, and light corn syrup. “Spraying our patrons head-to-toe in a fresh, piping-hot layer of our trademark icing is our way of saying thank you to those who choose to get vaccinated. After everything our communities have been through during this pandemic, we think it’s important to stop and enjoy the things that make life worth living. Please note this offer is limited to one ride per customer per dose of an FDA-approved immunization.” Tattersfield went on to state that upon receiving their second dose of the Moderna or Pfizer vaccine, customers were welcome to come back for a complimentary dip in the deep fat fryer.
The South Korean government is evaluating the efficacy of this new incentive and considering it for Krispy Kreme establishments in Seoul. If effective, food-based incentives could be launched in other restaurants as well.
To complete this Journal response, address the following:
What do you think about Krispy Kreme’s new incentive? Would you get glazed?
Comment on a peer’s response.
-Brenden Lee Teacher