"You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work."

-Massimo Vignelli

Do the "I love you's" feel different when you read them? Do the light, regular, and bold weights sound different in your head? Typeface provides a mood and gives text atmosphere. They make text more imaginative and meaningful.

An international group of design experts voted on the world's best fonts. Take a look at the samples below and guess which was voted #1.

Each sentence states the same idea, but some seem appropriate and others horribly off. #3, for example, seems like Batman is saying Thanksgiving to me. #3 feels like Gotham City (the city Batman is sworn to protect). It also evokes feelings of a modern bank (and I'm getting vibes of a bank robbery too). It makes me feel secure. I can imagine #3 used as the typeface of a war movie. It would be green blinking on screen as a helicopter lands in the desert. BAGHDAD, IRAQ 0400 HOURS. #5 on the other hand, makes me want to punch the computer screen.

Describe one font you like and one font you dislike. How does the font make you feel? What imagery does the font bring to mind? Does a specific type of voice come to mind when you read the font?

Optional: Which font (or fonts) will you be using for your resume? Why?

-Teacher Lee

(#6, Helvetica, was voted the world's best typeface.)

#29, Typography